Integrated Cosmetics Management
We believe that cosmetic brand management should be effective, creative, and deliver sensational results. We help companies leverage marketing and innovation to deliver better experiences for their customers .
We do this by effectively coordinating the right marketing strategies, strong brand building, creative ideas, effective formulas, extraordinary packaging designs, digital interfaces and communication.
Our cosmetic innovations and ideas have a groundbreaking direct impact on customer opinions, purchasing behavior and overall experiences.
What does Cosmethinks do?
It produces innovative, effective, creative, result and customer-oriented Marketing and R&D solutions for cosmetic brands.
Our highly experienced team, with a deep understanding of each cosmetic category, creates and implements long-term Vision and Strategy .
Focusing on innovation, it develops new brands , plans and implements market entry strategies by implementing all processes from idea, concept and design to R&D and formulation, from launch to communication and digital marketing.
It makes a difference in product and packaging design processes by using modern design tools and applications .
Cosmetic
Management
Innovation
Brand
Engineering
PACKAGING
Design
Marketing
Management
Commercial
Marketing
Communication
Management
Digital
Marketing
Product & Project
Management
R&D
Formulation
BRAND ENGINEERING
To build your cosmetics brand from scratch, we carry out the stages of Market analysis, Brand Identity creation, Brand Essence discovery, Brand Personality creation, Brand Promise determination and Brand Positioning.
R&D & FORMULATION
We create formulas for your determined Marketing/Innovation strategy and the cosmetic products planned to be produced accordingly, perform user tests, complete stability processes and carry out certification procedures.
INNOVATION
We help cosmetics manufacturers and brand owners seize the future early by creating unique product ideas and concepts. We empower them to shape the industry and category with value-added projects.
PACKAGING DESIGN
In your cosmetic product projects, we ensure inter-departmental coordination, perform 3D packaging design and mock-up production, label/printing plans and designs, formula & packaging compatibility tests, and support supply chain processes.
MARKETING MANAGEMENT
We develop effective marketing strategies and design marketing plans for cosmetics companies, taking industry dynamics into account. We also mentor marketing and brand management departments.
COMMUNICATION MY MANAGEMENT
We develop communication strategies, create social media strategies, and manage content plans and management in line with your marketing strategy and plan for your cosmetics brand, your brand identity, promise, personality and position.
PRODUCT & PROJECT MANAGEMENT
In line with your marketing strategy and innovation plan, we plan cosmetic product lines, develop variants, design concepts and stories, ensure coordination between units throughout the project process, and support supply chain processes.
DIGITAL MARKETING
We plan trending content specifically for the cosmetics industry, develop SEO-optimized websites, budget, plan and manage your digital ads, and generate traffic that increases your brand awareness and sales.
